My work

Misfits Market Social Content

Ideated social media content, from educational guides to on-trend TikTok videos. Wrote all video scripts, accompanying blog posts, captions, and story copy. Occasionally appeared on-camera in creator-style videos and provided voiceover content. See Instagram account, following of 670K+. See TikTok account, following of 16.2K+.

• "Snackle Box" - Pitched concept, solo production - 99K views on Instagram, 23.1K views on TikTok

• Stardew Valley Partnership - Wrote script, on-set talent, voiceover - 46.7K views on Instagram, 1.5K views on TikTok

• "Ghosted" - Pitched concept, solo production - 19.7K views on Instagram

• Referral Boost - Pitched concept, assisted with production - 16.7K views on Instagram

• Trending pickle juice content - Pitched concept, solo production - 34.8K views on Instagram

Misfits Market Blog Content

Created all blog content, pitching concepts, crafting copy, and weaving in SEO best practices and keywords. Get a taste of my work: 

• More, More, More: The Latest On Misfits Market’s 2024 Expansion

• ​The Ultimate Guide to Vacation Rental Meal Planning

• Bobby Flay’s Mediterranean-Inspired Summer Dinner 

• A Complete Guide to Grapes

• Upcycled Recipes for Upcycled Food Month

• 33 Wine Terms to Know To Sound Like a Wine Expert

• Rescuing Barely Broken Rice

Misfits Market Email Content

Wrote all newsletter content and leads emails. Worked closely with LCM and produce teams to ensure key items were promoted to the proper audiences to ensure key sales metrics were achieved in each category.

• Weekly Newsletter

• Weekly 'Marketplace Open' Email

• Business Update Email

Wix Studio Academy

Assisted with the launch of the new academic hub for Wix Studio, a Wix spinoff product created for freelance and agency clients. Check out the home page copy I worked on here.

Wix Studio Essentials Course

Along with the launch of the Wix Studio Academy, I scripted a catch-all course on the ins and outs of the new platform. This comprehensive video course includes six modules and over two hours of content to equip users with everything they need to transition from Wix to Wix Studio. You can check it out here.

Wix Learn

I joined the Wix Learn team during a transitional period and had the opportunity to assist with the relaunch of the primary educational landing page for all Wix.com users. You can check out the updated landing page that I helped format and draft here.

Wix Editor educational course

After years of optimizations in the Wix Editor, I had the opportunity to script an updated course on the basics of the website builder that over 220 million users in over 190 countries currently use. You can check out the course here.

Animoto Blog

Part of my role as Content Marketing Specialist at Animoto included acting as the channel owner for the blog. I independently managed the content strategy and creation for the blog, including the launch of the first interactive blog posts, the implementation of A/B testing in blog CTAs, and planning for all blog posts required to support seasonal campaigns. You can check out some of my blog posts here.

Animoto Emails

During my time at Animoto, I no only wrote all customer-facing communications, but also collaborated with the VP of Marketing to optimize existing email marketing strategies.

• Engagement email

• Seasonal engagement email, short-form

• Seasonal engagement email, long-form

• Promotional email

CHEF iQ & Chefman

As Creative Content Manager, I played a dynamic role in maintaining the flow of print and video content creation for the Chefman brand and the launch of the CHEF iQ brand. I managed all on-package content for the Chefman line of hundreds of products, as well as all rich content on eCommerce sites like Amazon and Costco.

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As part of the launch of CHEF iQ and the Smart Cooker, I storyboarded and scripted commercial spots that were aired on Food Network, wrote narrative copy about the creation of the brand for our NYC launch party, and ideated and wrote email marketing content. 

Blue Buffalo

During my time as a Freelance Copywriter at Blue Buffalo, I quickly took on the brand's tone of voice to pen the monthly marketing newsletter for the holiday campaign. I also took on the task of rewriting all ingredient descriptions in a way that feels approachable and inviting for pet parents. You can check those descriptions out here.

Subway CRM emails

As a Copywriting intern at S50, I had the opportunity to collaborate with teams on projects for brands including Keurig, Conair, and Mondelez. 

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However, the majority of my time was spent on the Subway CRM email team. Here's an email that I drafted that was sent to Subway's mobile app users.